The client operated three separate websites, each with its own CMS and design. Visitors struggled to find what they needed: ticket pages were buried, navigation varied widely, and planning an outing across two or three institutions was almost impossible. Editors juggled dozens of disparate modules with no guidelines. The ask was clear: one platform to streamline both user journeys and content management.

Bringing three distinct cultural brands onto one digital platform presented both design and organizational hurdles. Our first challenge was to create a cohesive user experience that respected each institution’s character, yet felt—and functioned—as a single, unified site. Technically, the project prioritized rapid development, so UX needed to earn its place and prove its value early on. On the content side, editors were overwhelmed by over 50 disparate page modules with no guidelines, making consistent, user‑focused pages nearly impossible. However, these challenges also presented a clear opportunity: by crafting a shared design system and lean module set, we could streamline editorial workflows, simplify visitor journeys, double ticket sales, and deliver an award‑winning user experience.

As the lead UX/UI designer, I was responsible for the entire design process—from early research and concept to visual design, prototyping and handoff. I closely collaborated with the client, developers and internal team to ensure a smooth, user-centered process.

We developed a modular digital platform that brings together multiple institutions, programs and offerings under one unified experience. The new website allows visitors to explore everything happening at Zentrum Paul Klee – from exhibitions and concerts to outdoor activities and educational workshops – all in one place.

One of the key features is the smart ticketing system, which helps users discover and book multiple activities in a single session. Instead of showing isolated events, the system suggests additional activities on the same day – like guided tours, readings or evening concerts – encouraging both spontaneous planning and cross-selling.

Design-wise, I created a minimal yet flexible interface with lots of white space and clean lines. Each institution is subtly highlighted through its own accent color, while the overall look remains timeless and neutral. Since no existing corporate design was available, this new UI also serves as a foundation for future branding efforts.

Despite the project's technical and CMS-first focus, the final product delivered a highly intuitive and award-winning user experience. The editorial backend is now so easy to use that 25+ editors across departments can manage content smoothly without training.

And best of all: Ticket sales doubled within the first weeks after launch – proving the new design not only works, but converts.

This project taught me how to navigate a dev-driven setup while staying true to UX goals. I learned to build a flexible design system that works across multiple brands and use cases, and to guide complex decisions with clarity.

It was rewarding to co-create smart, user-friendly solutions with the team and client, and to see them come to life in a system used daily by both visitors and editors. Even more fulfilling: the resulting user experience was recognized with design awards – a great validation of our shared efforts.